As a Digital Marketing Executive, you will be responsible for developing and executing digital marketing campaigns to drive traffic, engagement, and leads for our business. Your duties and responsibilities will include:
Developing digital marketing strategies: You will be responsible for developing digital marketing strategies that align with business goals, including defining target audiences, creating buyer personas, and identifying key messages and channels.
Managing social media channels: You will manage our social media channels, including creating content, scheduling posts, and monitoring engagement. You will use social media to build brand awareness, drive engagement, and generate leads.
Creating and managing digital content: You will be responsible for creating and managing digital content, including blog posts, whitepapers, videos, and infographics. You will use this content to drive traffic and engagement, and to generate leads.
Managing email marketing campaigns: You will manage email marketing campaigns, including creating email templates, writing copy, and monitoring performance. You will use email marketing to nurture leads and drive conversions.
Monitoring and reporting: You will monitor the performance of digital marketing campaigns, including website traffic, social media engagement, and lead generation. You will provide regular reports on performance and use this information to inform future campaigns.
Search engine optimization (SEO): You will develop and execute SEO strategies to improve search engine rankings and drive traffic to our website.
Paid advertising: You will manage paid advertising campaigns, including Google AdWords and social media advertising. You will use paid advertising to drive traffic, generate leads, and increase conversions.
Collaboration with other teams: You will collaborate with other teams, such as sales and product development, to ensure that digital marketing campaigns are aligned with business goals and that the messaging is consistent across all channels.
As a Digital Marketing Executive, you will play a critical role in driving the growth and success of our business. If you have a passion for digital marketing, strong analytical skills, and a track record of delivering results, we encourage you to apply for this exciting opportunity.