Customer Relationship Management ( Odoo CRM )

How we have designed the CRM solution in Odoo to increase sales by nurturing leads?

An ambitious eCommerce startup set its sights on global expansion, targeting the European Union and the United States. 

Their goal?

• Increase sales by building stronger customer relationships.
• Create a website that could drive more leads and engage prospects effectively.
• 
  They had been using Odoo for two years but felt they were barely scratching the surface of its potential. They needed an optimized CRM, a more powerful website, and immediate lead notifications to keep up with their growth ambitions.

Enter Ascetic Business Solution, a trusted Odoo consulting partner since 2009. Known for solving complex challenges, Ascetic was ready to guide this startup toward transformation.

Despite their aspirations, the startup faced several pressing challenges:

• Their website lacked SEO optimization, limiting visibility.
• The CRM was underutilized, reducing their ability to nurture leads.
• Slow response times to inquiries led to lost opportunities.
• They wanted a system they could easily customize and scale as they grew.

These issues caused frustration and a sense of stagnation. The startup’s leadership felt the pressure of missed chances and the emotional strain of underperforming tools.

Recognizing these pain points, Ascetic Business Solution stepped in with a tailored strategy:

• Instant notifications on WhatsApp and email for every inquiry.
• A seamless communication channel on the website, integrating a message box and WhatsApp chat.
• A customized dashboard that visualized lead conversion rates and tracked sales performance.
• Enhanced website functionality with Odoo building blocks and snippets, enabling easy future updates.

Within five months of implementation, the results were transformative:

• Leads increased by 50%.
• Conversion rates doubled, thanks to rapid response times.
• The startup could now easily showcase its products, services, and solutions to potential clients.
• They gained the confidence to expand their Odoo usage, requesting extended sales and inventory management functionalities.

The emotional and psychological impact was profound. The founders felt re-energized, their vision clearer than ever. They now had the tools to grow their business with confidence and agility.

But the transformation wasn’t one-sided. Ascetic Business Solution learned invaluable lessons:

• The power of empathetic problem-solving in driving client success.
• The importance of blending technical precision with human understanding.

Armed with these insights, Ascetic refined its approach, ensuring every future client experiences not just technical upgrades but a full-scale business transformation.