B2C eCommerce with Odoo

How Ascetic Business Solution has created a massive impact using Odoo on the eCommerce giant who is known as the Amazon of the Middle East?

Transforming the Middle East’s Largest eCommerce giant with Odoo and Ascetic Business Solution

The Middle East’s largest eCommerce platform, backed by a staggering $1 billion investment from the EMAAR group, had one mission: achieve operational excellence at scale. With a catalog of 20 million products spanning categories like fashion, electronics, and personal care, their goals were clear:

• Real-time inventory visibility for accurate fulfillment decisions
• Error-free, automated order processing
• Seamless integration between their marketplace and backend systems

But their legacy warehouse management system was no longer fit for purpose. It was:

• Inflexible and costly to enhance
• Incapable of providing full inventory traceability
• Hamstrung by manual processes for marketplace orders, delaying shipments and fulfillment

The stakes were high, and their growth was at risk. They needed a partner who could reimagine their operations from the ground up. That’s when Ascetic Business Solution stepped in.

Ascetic’s journey with the client began with empathy and a deep understanding of their pain points. A principal consultant was deployed on-site to:

• Map out existing processes and identify inefficiencies
• Demonstrate Odoo’s potential to address their challenges

After an in-depth analysis, Ascetic presented a tailored solution. Key steps included:

• Drafting a comprehensive consulting report outlining the transformation strategy
• Developing custom APIs to transfer orders and inventory seamlessly from the marketplace to Odoo’s backend
• Preparing detailed API documentation to ensure smooth collaboration with the marketplace team

The implementation was designed to handle their immense scale while keeping operations agile and efficient.

As the system came to life, the client experienced a great shift—from anxiety over delays and errors to confidence in their processes. The once daunting task of managing 20 million products now felt manageable.

The results were transformative:

• Real-time inventory visibility enabled faster and more reliable shipment commitments, improving customer satisfaction
• Purchase operations became 30% faster and more accurate, reducing delays and errors
• Warehouse efficiency skyrocketed, with staff locating products 20% faster than before
• Seamless, real-time data synchronization between the marketplace and Odoo eliminated manual errors and streamlined fulfillment

For the client, this was more than a technical upgrade—it was a complete operational transformation. Their leadership team now had the clarity and control they needed to drive growth confidently.

This journey also enriched Ascetic:

• Reinforced their expertise in handling large-scale Odoo implementations
• Strengthened their capability to deliver scalable, real-time integrations
• Enhanced their consulting approach, ensuring every future client benefits from these valuable insights

With this transformation, Ascetic Business Solution and the client proved that Odoo is more than just a tool—it’s a catalyst for growth, efficiency, and success. This is what happens when innovation meets collaboration.

The story continues, as Ascetic takes these lessons forward, ready to empower the next visionary business.